Learn how to operate products and formulate ASUS marketing strategies.
4 Weekly Corporate Training on :
Understanding Branding
From Icon to Myth: A brief history of brand marketing with a case study.
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New Media
Management
Learn about top products and new media marketing strategies.
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Brand
Positioning
Brand marketing method and whole case dismantling analysis.
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Chinese
Marketing 101
Understanding how to utilize user engagement for marketing.
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Week 1
Orientation
First Cohort meeting with trainers and students. Receive instructions on attachment expectations and requirements.
Week 2
Introduction
Trainers will explain the relevant processes and creative strategies of marketing in actual business operations. Assignments allocated based on current projects.
Week 3
Training
In-depth analysis of the consumption logic and purchase preferences behind consumers through case studies. Understand the practical value of brand positioning and brand strategy.
Week 4
Presentation
Within the team, students prepare a set of creative proposals and present a final report to the trainers and executives.
Program Schedule
About ASUS & The Program
ASUS is a multinational computer hardware and consumer electronics company founded in 1989. Dedicated to creating products for today's and tomorrow's smart life, experienced mentors from ASUS will guide you in this programme on how to operate products anddevelop marketing strategies.
You can gain valuable virtual working experience under the new normal. Increase awareness and understanding of Chinese business and marketing landscape.Strengthen
communication and project management skills in a Chinese company. Collaborate with Chinese colleagues and students to complete assigned project